University of Miami Multicultural Student Affairs Office
The Office of Multicultural Student Affairs oversees 26 multicultural student organizations and is dedicated to creating a space where every student feels supported, celebrated, and empowered to show up authentically. As the Social Media and Branding Strategist, I worked to amplify that mission by building a digital presence that truly reflected the heart of our community.
100k + Follower Growth
More students discovered the office and the community waiting for them inside it.
200k + views
The message reached people where they were, before they even knew they needed it.
4k + engagements
Students did not just scroll past. They stopped, connected, and felt seen
25% More People in our Office
They did not just watch online. They showed up, found each other, and built real community.
Event Coverage
Day in the life
Our feed
Behind the scenes
Community
The approach: Stay current with trends while keeping content rooted in what our audience actually cares about
The execution: Day-of-show capture, strategic editing, and consistent brand voice across every post and reel
The result: Content that felt less like announcements and more like an invitation and people showed up