My Favorite Brand of 2026
When it comes to haircare, finding products that actually work for your curl type can feel like an endless and exhausting search. For years, people with textured hair have been forced to sift through shelves full of products that were not made with them in mind. That all changed when Tracee Ellis Ross launched Pattern Beauty in 2019. From the moment I discovered this brand, I knew it was something special. Pattern Beauty is not just a haircare line. It is a movement, a celebration, and a love letter to every person who has ever been told their natural hair was too much, too wild, or too difficult to manage.
What immediately drew me to Pattern Beauty was the brand's philosophy: every curl has a story. That simple but powerful message resonated with me deeply. My curls are a part of who I am. They are part of my identity, my heritage, and my journey toward embracing the hair I was born with. For a long time, I did not fully appreciate my natural curl pattern. Like many people, I spent years trying to straighten, tame, or hide it rather than celebrate it. Pattern Beauty came along and reminded me that my curls are not a problem to be solved. They are something to be honored.
What makes Pattern Beauty stand out in a crowded beauty market is how intentional Tracee Ellis Ross was in building this brand. She did not just slap her name on a product line and call it a day. She actually did the work to understand her audience. She recognized that women with curly, coily, and tight-textured hair had been overlooked and underserved for far too long. She built Pattern Beauty from the ground up with those women in mind, making sure every single product served a real purpose and addressed a real need. That kind of dedication to your audience is rare, and it shows in the quality of every product.
Pattern Beauty truly understands what it means to meet your customers where they are. The brand does not try to appeal to everyone at the expense of its core audience. Instead, it leans fully into serving people with textured hair and does it exceptionally well. The product range includes everything from shampoos and conditioners to deep conditioning masks, leave-in conditioners, and styling creams. Each product is formulated specifically for curly and coily hair, which means they actually deliver results. Since incorporating Pattern Beauty into my routine, my curls have never looked or felt better.
I also appreciate how the brand uses its platform to encourage people to embrace their natural hair. There is something so empowering about a brand that does not just sell you a product but also sells you confidence. Every time I use Pattern Beauty, I feel like I am participating in something bigger than a haircare routine. I am making a choice to love and care for my natural curl pattern rather than fight against it. That shift in mindset has been life changing for me.
The branding itself is also beautiful. From the packaging to the campaigns, everything is thoughtfully designed to reflect diversity and inclusivity. Seeing people who look like me, with hair that looks like mine, represented so proudly and beautifully in a brand's marketing is something I do not take for granted. Representation matters, and Pattern Beauty gets that.
At the end of the day, Pattern Beauty is more than a haircare brand to me. It is a reminder to show up as my full, authentic self. My curls tell my story, and thanks to Pattern Beauty, I have never been more proud to let them speak.
